If you are running an SME and would like some support with your Marketing and PR activities I have a great NEW resource for YOU.
After running a series of 6 FREE Marketing workshops in partnership with business link, for SME's in Hampshire I discovered that there is a real need for clear concise information for SME's to help support their Marketing and PR activities and we have created a website which provides this information.
If you would like some simple no nonsense help with your marketing activities you can visit www.morphprandmarketing.co.uk and click onto our brand NEW resources section where you can find information about networking, useful links, marketing workbooks, FREE downloads and audio downloads and much more.
This section will be added to regularly so bookmark it now and get control of YOUR business Marketing.
Don't forget to have a look at our new look portfolio and see what we've been up to! It's been a very busy year. When I started the business in April 2008, my target was to have 3 happy customers in my first year. Well it's Morphs 2nd Birthday this week and we have 30 happy customers on our books.
Come and join the party at www.morphprandmarketing.co.uk
Best wishes for your future success.
Rachel
Sunday 2 May 2010
Do you know a Businesswoman in Hampshire who deserves an award?
STOP PRESS.................... Announcing the Hampshire Winning Women in Business Awards...........
Do you know a Businesswoman in Hampshire who deserves an award?
The Hampshire Winning Women Business Awards - HWWBA - have been created to celebrate the success of business ventures and personal achievements of enterprising business women across Hampshire.
If you know a woman in business in Hampshire, who you feel deserves an award, be it for overcoming a personal difficulty, juggling motherhood alongside a business or simply for being an exceedingly good businesswoman, then we want to hear from YOU.
You can nominate as many people as you like and entry is FREE.
The awards will take place on Thursday 24th June 2010 at The Langstone Hotel, Portsmouth and will bring together women behind Hampshire’s most innovative and successful small businesses, to acknowledge the contribution they have made to the community, to the local economy and give them the recognition they deserve.
Hampshire Winning Women founder Allison Marlowe and her team know first hand just how much hard work, determination, dedication and self-belief is continually needed for success. We are looking for women with entrepreneurial skills and talent worth celebrating. By doing so we aim to encourage even more women to follow their dreams and start a business that is run on their own terms.
To enter, nominate or for more information please visit www.hwwba.co.uk or call Allison Marlowe on 07799 951 653
Notes:
The awards are being judged by Allison Marlowe, founder allisonmarlowe.com, Rachel O’Reilly, founder of morph PR and Marketing, Jane Cooke, founder Dress Rehearsal, and Tracy Harris, founder My Virtual Concierge and presented by Jacky Charman,Women’s Enterprise ambassador for SEEDA.
Do you know a Businesswoman in Hampshire who deserves an award?
The Hampshire Winning Women Business Awards - HWWBA - have been created to celebrate the success of business ventures and personal achievements of enterprising business women across Hampshire.
If you know a woman in business in Hampshire, who you feel deserves an award, be it for overcoming a personal difficulty, juggling motherhood alongside a business or simply for being an exceedingly good businesswoman, then we want to hear from YOU.
You can nominate as many people as you like and entry is FREE.
The awards will take place on Thursday 24th June 2010 at The Langstone Hotel, Portsmouth and will bring together women behind Hampshire’s most innovative and successful small businesses, to acknowledge the contribution they have made to the community, to the local economy and give them the recognition they deserve.
Hampshire Winning Women founder Allison Marlowe and her team know first hand just how much hard work, determination, dedication and self-belief is continually needed for success. We are looking for women with entrepreneurial skills and talent worth celebrating. By doing so we aim to encourage even more women to follow their dreams and start a business that is run on their own terms.
To enter, nominate or for more information please visit www.hwwba.co.uk or call Allison Marlowe on 07799 951 653
Notes:
The awards are being judged by Allison Marlowe, founder allisonmarlowe.com, Rachel O’Reilly, founder of morph PR and Marketing, Jane Cooke, founder Dress Rehearsal, and Tracy Harris, founder My Virtual Concierge and presented by Jacky Charman,Women’s Enterprise ambassador for SEEDA.
Tuesday 26 January 2010
Great News! If you're a woman in Business I've got some funding for YOU!
Women who have been in Business for less than 3 years and who are based in the Portsmouth and South East Hampshire Area can now access up to 3 of these new Marketing workshops absolutely FREE
The Workshops will be run at the Bradbury Room at Portsmouth Technopole and are being run by Morph PR and Marketing.
Dates are as follows and workshops will run between 10 and 12 with registration at 9.45
Morph PR and Marketing Present: A series of workshops on Cost Effective Marketing.
Tuesday 9th Feb -The Perfect Pitch - In this “Get Ready to Network session”, we will explore and develop your Unique Selling Point (USP) and perfect your elevator pitch so you leave the session with the perfect pitch to use in any networking situation.
During the workshop you will learn how to communicate effectively about your business, create some key marketing messages and have a fun and productive morning creating and practicing your perfect pitch.
Thursday 25th Feb – Making your customers count - How to Ensure your Customers keep bringing you business.
We may be officially out of the recession but in these challenging economic times, now more than ever, we need to understand our customers and ensure we are not missing out on the additional business they can bring. This fun and interactive morning will help you to better understand your customers and equip you to ensure they are making the biggest possible difference to your bottom line. Invaluable.
Tuesday 2nd March – Casting a wider net – Making Social Networking sites work for you - A beginners guide to on-line social networking for Business.
An invaluable workshop on on-line social networking and how you can use the internet to widen your net and capture new customers along the way. Aimed at beginners. No technical knowledge required beyond use of a mouse!
Thursday 11th March – Increasing your profit margins - If you want to work less and earn more then this workshops helps you to identify how you can do it. You’ll learn some simple steps to reducing your input whilst making a larger profit, so you can sit back and watch the cash flow in.
Tuesday 16th March – Developing your business online - Learn how to use the internet to your advantage, bringing new customers to your door using simple techniques. If you ever feel lost in cyberspace this is the course for you. We’ll look at simple ways of improving or developing your online presence and you’ll learn which free tools are available for your to use.
Thursday 25th March- Making your contacts count - Don’t miss out on all those fantastic opportunities that you get everyday, all those lovely business cards you’ve been collecting won’t do your business any good sitting in a drawer, make them work for you.
We’ll discuss ways of making the most of your contacts and how to turn them into new business.
To book your place please contact Rachel O’Reilly on rachel@morphpr.co.uk stating which 3 courses you would like to book onto.
The Workshops will be run at the Bradbury Room at Portsmouth Technopole and are being run by Morph PR and Marketing.
Dates are as follows and workshops will run between 10 and 12 with registration at 9.45
Morph PR and Marketing Present: A series of workshops on Cost Effective Marketing.
Tuesday 9th Feb -The Perfect Pitch - In this “Get Ready to Network session”, we will explore and develop your Unique Selling Point (USP) and perfect your elevator pitch so you leave the session with the perfect pitch to use in any networking situation.
During the workshop you will learn how to communicate effectively about your business, create some key marketing messages and have a fun and productive morning creating and practicing your perfect pitch.
Thursday 25th Feb – Making your customers count - How to Ensure your Customers keep bringing you business.
We may be officially out of the recession but in these challenging economic times, now more than ever, we need to understand our customers and ensure we are not missing out on the additional business they can bring. This fun and interactive morning will help you to better understand your customers and equip you to ensure they are making the biggest possible difference to your bottom line. Invaluable.
Tuesday 2nd March – Casting a wider net – Making Social Networking sites work for you - A beginners guide to on-line social networking for Business.
An invaluable workshop on on-line social networking and how you can use the internet to widen your net and capture new customers along the way. Aimed at beginners. No technical knowledge required beyond use of a mouse!
Thursday 11th March – Increasing your profit margins - If you want to work less and earn more then this workshops helps you to identify how you can do it. You’ll learn some simple steps to reducing your input whilst making a larger profit, so you can sit back and watch the cash flow in.
Tuesday 16th March – Developing your business online - Learn how to use the internet to your advantage, bringing new customers to your door using simple techniques. If you ever feel lost in cyberspace this is the course for you. We’ll look at simple ways of improving or developing your online presence and you’ll learn which free tools are available for your to use.
Thursday 25th March- Making your contacts count - Don’t miss out on all those fantastic opportunities that you get everyday, all those lovely business cards you’ve been collecting won’t do your business any good sitting in a drawer, make them work for you.
We’ll discuss ways of making the most of your contacts and how to turn them into new business.
To book your place please contact Rachel O’Reilly on rachel@morphpr.co.uk stating which 3 courses you would like to book onto.
Saturday 2 January 2010
Top ten tips for marketing your business in 2010
1. Know what you want to do and why – people love to know your
story.
2. Develop a strong brand and logo that people can recognise as
you.
3. Know your target market who are they, what do they look like, what
do they read, where do they go?
4. Who are your competitors? and what do they offer that is
different to you?
5. Concentrate on your existing customers – word of mouth and
excellent customer service are your best friends.
6. Have a Unique Selling Point (USP), know your USP and ensure your
USP is obvious in your logo, name and all of your marketing
materials.
7. Shout about the benefits to your customers not about the features
8. Ask your existing customers for referrals, ask WHO do you know?
not Do you know…?
9. Put a simple database together to keep track of your network and
write down everyone you meet so you can keep them updated with
your story, your offers and any helpful information you may have for
them.
10. Invest in professionals help when you need it don’t try to ‘make do’.
story.
2. Develop a strong brand and logo that people can recognise as
you.
3. Know your target market who are they, what do they look like, what
do they read, where do they go?
4. Who are your competitors? and what do they offer that is
different to you?
5. Concentrate on your existing customers – word of mouth and
excellent customer service are your best friends.
6. Have a Unique Selling Point (USP), know your USP and ensure your
USP is obvious in your logo, name and all of your marketing
materials.
7. Shout about the benefits to your customers not about the features
8. Ask your existing customers for referrals, ask WHO do you know?
not Do you know…?
9. Put a simple database together to keep track of your network and
write down everyone you meet so you can keep them updated with
your story, your offers and any helpful information you may have for
them.
10. Invest in professionals help when you need it don’t try to ‘make do’.
User experience - make it easy for them
I was just reading one of my colleagues blogs when I realised that there was no easy way back to her (excellent) website.
I had been blogging about customer experience earlier today on my other blog and it's just these little details that can make or break your customer's experience.
So it is worth noting that although Blogger Blogs are free and a useful addition to your website, simply pressing the back arrow won't take you back to the website you came from.
My way round this is to always ensure that on the top of your right hand column there is a link back to your website. I have this on all my blogs and make sure that I set it up for all my clients too. It makes for a very simple and intuitive link back to your website for your user and will enhance their user experience.
To do this you simply need to choose the Layouts option then add a link at the top of your right hand column then follow the instructions adding the url e.g http://addressof yourwebsite.co.uk and then what you want it to appear as e.g "Back to my website"
I hope this is helpful, don't be afraid to get in touch and ask any other questions about website optimisation, marketing or PR, I am always happy to help.
Rachel x
I had been blogging about customer experience earlier today on my other blog and it's just these little details that can make or break your customer's experience.
So it is worth noting that although Blogger Blogs are free and a useful addition to your website, simply pressing the back arrow won't take you back to the website you came from.
My way round this is to always ensure that on the top of your right hand column there is a link back to your website. I have this on all my blogs and make sure that I set it up for all my clients too. It makes for a very simple and intuitive link back to your website for your user and will enhance their user experience.
To do this you simply need to choose the Layouts option then add a link at the top of your right hand column then follow the instructions adding the url e.g http://addressof yourwebsite.co.uk and then what you want it to appear as e.g "Back to my website"
I hope this is helpful, don't be afraid to get in touch and ask any other questions about website optimisation, marketing or PR, I am always happy to help.
Rachel x
Thursday 26 November 2009
Swine Flu vaccination
I had my swine flu jab last week and although my arm hurt for a few days I am so glad that I've had it.
I took my 4 year old too, as we both have athsma, we were on the priority list.
I must admit that I had had some doubts about having it but luckily I work for the lovely Southdowns Private Healthcare GP's who have been blogging about how safe it is.
They really have helped me to feel more reassured and hope that they can reassure you too. You can read their blog Making time for your health you can also see their latest news release at Swine Flu Vaccination in pregnancy
Wednesday 25 November 2009
What's Stopping You?
I've Just got back from a fantastic Business Link event for women starting their own businesses called What's stopping you?
It a great title as it remind us to keep asking ourselves : what is stopping us from following our dreams?
It was a fantastic atmosphere with loads of positive women starting out on that journey into the unknown.
I was lucky enough to be asked to speak on the "She means business" panel and talked about my experince of starting out and setting up morph pr and marketing alongside 3 other female entrapreunurs.
All 4 of us had the same message which was "life is too short to do something that you're not passionate about, so if you want to do something - go for it"
I met lots of potential new customers too who are thinking about business names and branding and the same kinds of questions kept on coming up.
In fact what seemed to be stopping a lot of the women was the lack of a name for their business.
My advice was this:
1. When choosing a business name it's great to write a list of your business values and image values across the top of a piece of paper and potential names down the left hand side.
2. Score each name out of 10 for each criteria.
3. Once you have scored them add up your values and choose the name with the highest value....unless of course you then realise that you are really disappointed in which case, that should tell you which name you really wanted anyway!
Finally you might want to check that you can get a corresponding domain name from somewhere like 123-reg and that if you are going to be a limited company it is availble to register with companies house
I have got to say that Liz from Henry & Jayne was a brilliant speaker!
Her speech brought a tear to my eye as she talked about her journey setting up her company in India which ploughs it's profits back into the local community paying for operations and schooling for members of her team.
She was amazing and her products are lovely too. I am def going to buy some of her fab felt cars for my boys.
Ruth from The Lady Gardener was also a star as was Karen from
Now I better get on and write my free Marketing newsletter......
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