Building Customer Loyalty through Customer Experience

I believe marketing is not just about leaflets, web-sites and branding but is about the whole customer experience and how you make your customers feel. 80% of your business comes from 20% of your customers so make sure yours keep coming back by using this customer experienece tool.

Simply think about each point of contact you should could have with your customers as illustrated above and then make sure that each point of contact is exceptional. I find that writing them down and then putting down examples of what I've found to be excellent from other companies works well as inspiration. Good luck this approach will pay dividends in customer loyalty.